Expensive content ecosystems with limited results
Companies invest heavily in CMS platforms, campaigns, and content production. Yet teams still fight operational friction and inconsistent execution. The budget grows every year. The output doesn't.
Turn content chaos into systems your teams can run
Tangled CMS workflows. Inconsistent editorial ops. We turn both into systems your teams can run, and scale across multi-language markets.
Certified Content Managers
Contentful
Where content operations break down
Teams are stuck fighting the system
Most CMS ecosystems support the platform, but not the people using it. Workflows get harder to maintain as they grow, so simple updates take days instead of hours.
Inconsistency scales faster than quality
Lacking clear governance, teams build their own workflows, habits, and shortcuts. Brand messaging drifts across markets, processes break, and teams spend more time untangling confusion than producing content.
We start by listening. Then we build.
Every content operation tells a story and we start by understanding it. We look at what works, what doesn't, and where friction slows things down.
The Foundation
The Kraken Way
The Operational Layer
Analyse
Audit of your current CMS & workflows
Optimise
Rebuilt messaging & governance model
Implement
Rollout, with your team trained on it
The Result
Teams that actually use the system, and trust it
Content readiness
Is your content operation actually working?
Most content problems follow one of a few patterns. Answer four quick questions and we'll show you which one, plus where to start.
Question 1 of 4
Question 2 of 4
Question 3 of 4
Question 4 of 4
What's happening
Start here
How we'd help
If nothing here applies, that's rare, but great news. If you moved fast, take another pass, or just tell us what's going on directly.
Content that performs
Structure drives quality
Human quality over AI quantity
Backed by real experience in content operations
Before founding Kraken Content Consulting, we did this inside real organisations, not just advised from outside. We've worked across marketing, product, and editorial teams.
Certified Content Managers
Contentful
Strategy & Enablement
We've built the strategic foundations that shape how content teams operate, from messaging systems and tone of voice frameworks to editorial guidelines, OKR/KPI structures, and enablement models that bring clarity, alignment, and consistency to how teams work.
Systems & Operations
We've designed and scaled the operational infrastructure behind content in complex, international environments. CMS-driven workflows, multilingual content systems, governance models, publishing processes, and cross-market coordination that make scalable execution possible in practice.
15+
Years of Combined Experience
6M+
Users Supported
25
International Markets
Less content chaos. More content confidence.
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Content that performs
We refine and optimise content so it reaches the right audiences and gets the response you're actually after.
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Structure drives quality
We build clear editorial processes and scalable workflows, so teams keep the quality bar even as output scales.
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Human quality over AI quantity
We use AI where it adds value, backed by editorial oversight, so speed never comes at the cost of brand consistency.
Frequently asked questions
How do you start working with a new client?
We begin with listening. Discovery typically runs two to four weeks, where we review your content structures, workflows, and operational challenges. From there, we outline what's possible and what timeline makes sense for your team.
What does analysis actually cover?
We examine your content models, editorial workflows, governance structures, and how teams actually work versus how systems expect them to work. We look at what's scaling and what's breaking down.
Can you integrate with our existing team?
Yes. We work alongside your developers, product managers, and editorial teams to ensure what we design is technically sound and actually used. We bridge the gap between what content teams need and what systems can deliver.
Do you offer team- and editor training for our CMS?
Yes. We support onboarding, training, and operational enablement for teams working within your ecosystem, with a focus on real-world usability and adoption.
Do you specialise in any particular CMS?
We have Contentful Content Managers certification, so we specialise in Contentful ecosystems. Yet, we also support broader content operations and different CMS.
What if we need ongoing help?
Some organisations benefit from retainer-based support for strategic guidance, quality reviews, and scaling across markets. We can structure that based on your needs and how your team evolves.
How do you maintain quality with AI-generated content?
AI should support workflows and content productions - not replace editorial thinking, governance or quality control. We help your team develop strong operational structures and editorial standards to ensure consistency across teams, making use of AI where it actually helps.